In the last few years, the coffee industry has made significant progress with the growing demand for quality, traceability and sustainability. Now, more than ever, coffee is becoming an opportunity to introduce new experiences and diversify the offer in a restaurant, café or hotel. Alongside espresso, other alternative coffee extraction methods are now available, which are breaking new ground and can provide surprising tasting sessions. For the entire HoReCa sector, coffee represents an important element that allows us to differentiate ourselves and improve the service and revenue in offering the much-loved black drink. In order to differentiate our business correctly, it is important to determine the level of sophistication of our customers in order to offer them the most suitable product at the right price.

KNOWING YOUR TARGET MARKET A deep understanding of your customer audience and business strategy can suggest the right actions and key development points. In terms of coffee offerings, different solutions can be identified depending on whether a customer base is established and who regularly visits the location. This is important to understand whether a different experience can be offered. Perhaps you want to attract new customers or increase your market share. It is important to ask yourself what your guests value and how much they can appreciate a product such as high-quality coffee (which increasingly emphasizes the right price), but also to differentiate you from the competition.

COFFEE PREPARATION METHODS Adequate knowledge of the different preparation methods and their results in the cup is essential to choose the method that best suits your business. To accompany an afternoon dessert, we can consider a fragrant infusion with a French press, instead of a pure and juicy extraction with a Pour-Over or even an intense cup of coffee extracted with a Moka. We can find the first method as an excellent end to the meal, as an alternative to the more traditional espresso. We can also replace it with a spectacular preparation with a Siphon or Chemex, and to highlight the delicious dishes previously consumed.

CHOOSING THE COFFEE The choice of coffees that you will present in your business must go hand in hand and always be based on an analysis of the target group. The proposal of a coffee menu, similar to the wine or dessert list, can be very successful. In fact, it allows you to satisfy a variety of desires and offer a new sensory experience to many people. Another example of professionalism is to offer a changing menu that follows the seasonality of coffee (as an agricultural product). In addition, choosing coffees among the numerous specialty coffees that offer different unique coffee profiles. All this can be an additional plus, especially for strengthening the loyalty of your customers. With such a wide range of options, the main task of our consultants is extremely valuable, since, listening to your needs and framing the context that you have analyzed, they can help you choose the most appropriate coffee and extraction methods for your structure. (Contact us to learn more)

HOW TO INCLUDE THE COFFEE MENU IN THE OFFER Even the best planning can be in vain if sufficient effort is not put into practice. For this reason, it is important to pay the necessary attention to the correct training of staff and the effective communication of the new offer. It is really useful to have the most appropriate tools: a coffee list, in the physical sense of the term, which clearly and fully illustrates the offer, outlining the differences between the different types of coffee. This can provide valuable assistance to your customer in making a choice, but above all, inspire them to think outside the box and try something new. Even coffee cards, such as the collectible ones that accompany the coffees from our selection, can be the perfect companion to guide the tasting and take your guest on a journey through the entire supply chain for a sensory adventure. The most important thing is the added value you can offer personally by giving the best coffee recommendations based on the customer’s preferences or in combination with your other dishes, as well as telling the story of the product, guiding guests in their tastings in search of incredible notes that range from sweet, fruity or floral, and are sometimes unexpected to find in a coffee. You have many benefits from including this offer in your menu if it is well executed, ranging from profit to providing a more complete experience and helping customers discover the wonderful world of coffee!

VIVA AiM, offers a complete coffee solution for restaurants, cafes and hotels. We offer professional coffee equipment depending on the site, staff training in preparing different coffee preparation methods, assistance in creating coffee menus, individual approach and always freshly roasted coffee

Trust us now!